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Case Study — Business

Verdant Landscapes

A bespoke, content-rich website for a high-end landscape architecture firm — rebuilt for speed, structure, and search visibility.

Client Verdant Design Group
Year 2025
Role Design & Development
Stack Next.js, Sanity
Verdant Landscapes business website homepage on desktop
The Challenge

Invisible to search, slow, and hard to update.

The Solution

Next.js and Sanity CMS, built for editors.

The Result

100/100 Lighthouse

Business Impact

12 new design inquiries

The Challenge

A brand this considered deserved a site that matched it.

Verdant Landscapes needed a high-end web presence that mirrored their bespoke, structural approach to landscape architecture. Their existing site was built on an aging page builder — it was slow, wasn't fully responsive, and had no real SEO foundation, so their portfolio of estate and civic work was effectively invisible to search.

The studio's team also had no way to update project pages themselves. Every new commission meant a support ticket and a wait, which meant their most recent work was rarely reflected on the site clients actually saw.

The Solution

Built for editorial content, and for speed.

I built a bespoke, content-rich marketing site using Next.js and Tailwind CSS, integrated with Sanity CMS so the studio's team can publish new projects, photography, and journal entries themselves — no developer required.

Every image was optimized and served responsively, and the site was rendered server-side for near-instant first paint. Structured metadata and a proper information architecture were built in from the start, rather than bolted on after launch.

Next.js Tailwind CSS Sanity CMS Server-Side Rendering
The Results

A site that now performs as well as it reads.

100/100

Lighthouse Performance

A perfect performance score, even with full-bleed, high-resolution project photography on every page.

+60%

Organic Search Traffic

Growth within the first 60 days of launch, driven by the new SEO foundation and faster load times.

12

High-Value Inquiries

New design inquiries generated in that same 60-day window, directly attributable to organic search.

Beyond the numbers, the studio's team now publishes new project pages themselves the same week a commission wraps — the site finally moves at the pace of the work it's showcasing.

Under the Hood

Server-rendered, editor-friendly.

Next.js Tailwind CSS Sanity CMS Vercel

Pages are server-rendered with Next.js for near-instant first paint, with every project image served through an optimized, responsive pipeline rather than a single fixed-size export.

Sanity CMS gives the studio's team a structured, editor-friendly way to publish new projects and journal entries without touching code — the content model was designed around how they actually organize their portfolio, not a generic blog schema.

Rose-covered garden arch over a stone path
Landscaped garden grounds
Detail of designed landscape planting
Wide view of professionally landscaped grounds

See the finished site in action.

Explore the full, live experience — from the homepage through the project galleries.