Aura Botanics
A premium, conversion-optimized Shopify store for an organic skincare brand — rebuilt to match the quality of the product itself.
A generic theme hiding a premium product.
A fully custom Shopify theme.
+45% conversion rate
+$18k est. annual revenue
A great product, hidden behind a generic theme.
Aura Botanics had a great product but their existing Shopify theme felt generic and failed to convey their premium, organic brand identity. Conversion rates were stagnant despite strong repeat-customer sentiment.
Product photography looked washed out in the stock theme's layout, and the checkout flow added friction right where customers were most ready to buy.
A custom theme built around the product.
I designed and developed a completely custom Shopify theme from scratch, focused on a nature-inspired aesthetic with high-quality macro photography, elegant typography, and smooth micro-interactions throughout the shopping experience.
The checkout flow was streamlined to reduce friction, and every product page was rebuilt to let the ingredients and packaging photography do the selling.
A store that finally matches the brand.
Conversion Rate
Growth within 3 months of launch, from the new theme and streamlined checkout.
Average Order Value
Driven by better product storytelling and smarter bundle placement.
Lighthouse Performance
Fast load times even with full-bleed, high-resolution product photography.
Beyond the numbers, the new theme gave Aura Botanics a storefront that finally felt as considered as the product itself — a significant boost in brand perception alongside the conversion gains.
Built on Shopify, styled from scratch.
The theme was hand-coded in Liquid rather than built on an existing Shopify theme framework, keeping the markup lean and giving full control over the checkout-adjacent pages that off-the-shelf themes tend to leave generic.
GSAP handles the product-page micro-interactions — image zoom, ingredient reveal, and add-to-cart feedback — layered on top of Shopify's native checkout so the fast, secure purchase flow itself was never touched.
See the finished store in action.
Explore the full, live experience — from the homepage through the product story.
