Aura Botanics.
A premium, conversion-optimized Shopify store for an organic skincare brand.
A great product, hidden behind a generic theme.
Aura Botanics had a great product but their existing Shopify theme felt generic and failed to convey their premium, organic brand identity. Conversion rates were stagnant despite strong repeat-customer sentiment.
Product photography looked washed out in the stock theme's layout, and the checkout flow added friction right where customers were most ready to buy.
A custom theme built around the product.
I designed and developed a completely custom Shopify theme from scratch, focused on a nature-inspired aesthetic with high-quality macro photography, elegant typography, and smooth micro-interactions throughout the shopping experience.
The checkout flow was streamlined to reduce friction, and every product page was rebuilt to let the ingredients and packaging photography do the selling.
What changed after launch.
Growth within 3 months of launch, from the new theme and streamlined checkout.
Driven by better product storytelling and smarter bundle placement.
Fast load times even with full-bleed, high-resolution product photography.
Beyond the numbers, the new theme gave Aura Botanics a storefront that finally felt as considered as the product itself — a significant boost in brand perception alongside the conversion gains.
The theme was hand-coded in Liquid rather than built on an existing Shopify theme framework, keeping the markup lean and giving full control over the checkout-adjacent pages that off-the-shelf themes tend to leave generic.
GSAP handles the product-page micro-interactions — image zoom, ingredient reveal, and add-to-cart feedback — layered on top of Shopify's native checkout so the fast, secure purchase flow itself was never touched.
